After approval by the British Competitors and Market Authority (CMA) for the takeover of Ring Automotive by Osram, the partnership between the companies has now officially started on 01.05.2019. The parties, including the seller Rubicon Partners, have agreed not to disclose the financial details of the transaction.
The acquisition of the British aftermarket specialist Ring will allow Osram to expand its product range in the automotive sector to include more automotive electronics and accessories. “In addition to expanding our aftermarket portfolio, the acquisition of Ring will enable us to tap into additional sales potential and further expand our market expertise. The aim is to use the additional market and customer access and create synergies in the product portfolio and distribution channels,” says Hans-Joachim Schwabe, CEO of Osram Automotive.
With the acquisition of Ring Automotive, Osram is strengthening its aftermarket business and offering customers access to a broader, complementary product range. Both companies see the agreement as an opportunity for a successful European cooperation. The common goal is to respond faster and better to new trends and challenges in the constantly evolving automotive lighting industry and to achieve further growth. Both Ring and Osram will benefit from each other’s strengths. Ring’s experience and technical knowledge in automotive lighting, accessories and electronics makes the company a successful aftermarket brand throughout Europe. Osram will in turn give the Ring portfolio access to the US market via Osram Sylvania’s established channels and open up new sales potential in Europe and the rest of the world with a differentiated brand strategy.
Ring’s product portfolio extends far beyond classic automotive lighting, and the company is particularly successful in the field of electronic car accessories. The approximately 3000 products are available from over 3000 specialist dealers in more than 60 countries. With 160 employees, the British company achieved an annual turnover of £46.1 million in 2018. The affiliation with Osram secures further investment for Ring, which support future growth plans and product innovation in order to continue to grow, especially in the aftermarket segment.
Synergies are also being created in sales: Ring gives the high-tech company a UK and European platform to service its customers more quickly and with greater flexibility, Osram in return offers a global marketing system for the Ring product range. With the takeover, Osram will also gain retail expertise for sales and distribution in Europe. Together with Ring Automotive, Osram can expand the retail market beyond its existing portfolio of classic automotive lighting to achieve growth.
Osram, based in Munich, is a global high-tech company with a history dating back more than 110 years. Primarily focused on semiconductor-based technologies, their products are used in highly diverse applications ranging from virtual reality to autonomous driving and from smartphones to networked, intelligent lighting solutions in buildings and cities. As of the end of fiscal year 2018 (September 30), Osram had approximately 27,400 employees worldwide. It generated revenue of more than €4.1 billion in fiscal year 2018.